Gurgaon, Delhi NCR
As part of a strategic consultancy and creative direction retainer, we worked with iconic Indian restaurateur AD Singh to breathe new life into a poorly-performing site in a destination commercial and leisure development with enormous competition.
The scope involved conducting detailed market feasibility to understand the opportunity, before going on to work with the team to collaboratively develop an engaging and viable new concept to raise the bar both amongst the immediate competition and amongst benchmark casual dining operations in the country.
The resulting brand was a bright, casual all day café, grab & go and retail concept that loosely took its cues from the Melbourne cafés that have inspired others around the world.
We worked closely with the client and their in-market architect and design partners to evolve and then creatively direct the concept, before leading on team re-training, marketing and activation, and post opening operations support.
Images – Naina Gahlaut