Charlotte's W5 - Rebel
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Charlotte’s W5

Restaurant The Stunning Conservatory Barista Barista Breakfast meeting avo on toast
Concept & Creative Direction, Culture, Feasiblity, Guest Experience, Menu Development, Training & Coaching

Charlotte’s Group are a privately owned, local restaurant group currently operating three distinctly different sites in Chiswick and Ealing in west London. We have been retained to deliver a number of strategic and creative projects.


Charlotte’s W5 was the company’s third and most ambitious project, housed within a 5000 square foot converted stable as part of a new residential and retail development in the heart of the Ealing town centre regeneration.


We worked closely with the client to conceptualise the venue, led on feasibility and business planning, before going on to lead on culinary and beverage development, guest experience development and opening team training.


We have since worked extensively on developing the company’s culture and working with their senior management team on a number of internal projects.


They said…

“Rebel’s creativity, strategic thinking and understanding of both the London and international markets and trends was crucial to setting the direction for my business.”

Alex Wrethman, Founder and MD Charlotte’s Group



Images – Jade Sarkhel