Brewdog - Rebel
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Brewdog

Where?
Category
Concept & Creative Direction, Menu Development, Training & Coaching
What?

BrewDog first came to us for some creative support with updating their nationwide food offering in 2015. We’re now three projects down with more in the pipeline.

Recently, we have assisted the business with adapting their food proposition for the American market following their recent entry to the country and the launch of their Brewery and Taproom in Columbus, Ohio.

 

They said…

“Rebel helped us to create an on-brand food concept for our complex estate. In short, they nailed it for us and we now serve some kick-ass food across our growing estate.”

James Brown, Operations Director BrewDog

 

The projects to date have required careful operational consideration due to the business’ supply chain restrictions, three-tier kitchen set up and global footprint. Creatively, we have had to work hard to forge a real point of difference whilst working with a company with an incredibly strong and unique identity and tone of voice.

 

It was essential for us that we carefully bridged the gap between their punk, kick-ass attitude and the need to develop menus and dishes that focus on quality and accessibility whilst being different to other competitors in the market.